Product Description
Learn how to get a successful, money-making website built for you correctly the first time. This book will arm you with everything you need to know to go from an outdated site or a simple idea to a brand new, fully-functional, money-making business website. You'll learn how to hire the perfect Web designer for a fair price and how to guide them to create the most user-friendly, powerful, trusted and successful website possible for your business and budget. And it wi... More >>
5 USER COMMENTED IN THIS POST
I would recommend this book as a starting point for getting your website up and running. Lots of good ideas and concepts to think about and its organized very well. I thought it was a little over priced, but still valuable.
Rating: 4 / 5
I needed a website for my new business and found this book to be both well written and extremely useful. Before I read this book, I knew next to nothing about web sites and the internet. I certainly didn’t know how to go about hiring a web designer or planning out a proper web site that has the most potential to make my business profitable. This book has taught me all that. There were a couple of sections that had information I didn’t really need but all-in-all I was very pleased. The bottom line is that I followed most of the book’s suggestions and I now have a very professional-looking web site that is built properly, with marketing in mind, and that has already started to get some traffic and sales!
Rating: 5 / 5
I felt compelled to write a review of this book after I read it because when I finished it I really felt like I got more out of it than I ever expected. My company already had a website but needed it totally re-done. A few years ago, my business partner and I had a really bad experience with a Web designer and Internet marketer who promised the world, delivered very little and took forever. So I was dreading starting the whole process over again for our new site. This book helped a tremendous amount and made the process fairly easy. If you’re serious about building a world-class business website, you’ll learn exactly how to find a Web developer, design company or freelancer who is perfect for your project and is as serious as you.
I also didn’t realize how many things one could do with a site and its design, layout, linking and content that can make the difference between a money-making website and a business dud. Chapters 7, 8 and 9 go into excellent detail about how to work with your web vendor to build a site that has proper Internet marketing capabilities and that achieves all of your business goals.
If you need a website and if you want to actually make money with it, buy this book.
Rating: 5 / 5
This book did exactly what I wanted it to, which is to walk me through the steps needed to build a business website. I have been thinking about a specific idea for about two years, but didn’t take concrete steps because I knew I didn’t know how to proceed. Most web designers I had interviewed are “artist-types” and I could sense that they wouldn’t necessarily build a highly functional or user-friendly site, with the end goal being to make my site financially successful. But I didn’t know where to begin with my questions, so I didn’t pursue the project. I knew I couldn’t supervise a web designer/firm properly and that I would overpay because my ignorance was so obvious. Now I know exactly what I need to, which is NOT how to program code myself (that’s never going to happen!) but I know what to look for, the questions to ask, what role I should play and how to find the right people to work with. So if you are interested in this subject, don’t hesitate to buy this book. It’s very simple to read, which is just right if you are unfamiliar with the subject matter and repeats all the most important points several times. Which in this context is good. It also have specific, practical advice about what you can do right now to move forward.
Rating: 5 / 5
First, even if you’re a do-it-yourselfer, don’t pass up this book.
While this book is aimed at business owners planning to hire a web designer to build their company’s website, it’s got excellent advice, and useful checklists, that do-it-yourselfers will be able to put to use in building their own sites.
That being said, Mr. O’Conner has put together one of the best books on creating a business website that I’ve seen in a long time. And as a copywriter and SEO specialist, I read a lot of stuff on this subject matter.
O’Conner’s language is clear and easy to understand. He doesn’t pack it with technical jargon, as far too many of these type books do, and he takes his time in explaining everything you need to consider in building, or rebuilding, a business website.
I particularly like the way he explains qualities a site needs to succeed, rather than just explaining the structure and design of a site.
His “Great Website Rules” (found beginning on page 107) describe the traits that every website needs in order to succeed.
Even better, he goes beyond the nuts and bolts needs of website design and discusses marketing your website, something way too many web designers never give consideration to.
Unfortunately, just because you build it does not mean that they will come.
Fortunately, Mr. O’Conner gives an excellent overview of search engine optimization and search engine marketing techniques that will help you both gain top rankings on the search engines and draw traffic to your
website.
Mr. O’Conner also does something else rarely done by web designers writing about the needs of a website– he emphasizes the need for content (you know, words) on the web page. This is important for two reasons–
One, search engines like Google are seeking content and information.
And two, it just so happens that human searchers on the web are usually looking for the same exact thing.
Another great feature of this book are the checklists and charts he provides that are designed to help you make decisions as to what you want in a website.
So before you design or re-design your next website, get this book. It’s perfect for nontechnical types and can even teach technical types a thing or two.
Rating: 4 / 5
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